Digital Marketing Campaign Examples To Boost Your Brand

Boosting your brand through campaigns can be challenging, especially since digital marketing is such a vast and ever-changing landscape. It can be challenging to know where to start. But inspiration rarely comes from nowhere. Even the most seasoned digital content creators need to find their creative spark elsewhere. And sometimes, all it takes is a good look at the stories and campaigns that have already inspired people.

We’ve put together some digital marketing basics and marketing campaign examples for you to study and learn from. These case studies include successful campaigns from brands of all sizes in various industries. So whether you’re looking for ideas for your next campaign or want to see what others are doing, these tips and examples can help you get started and keep you on the right track.

What is a digital marketing campaign, and why do you need one?

A digital marketing campaign is a planned series of activities that promote your brand or products and services through different online media. You can use it to raise awareness, generate leads, and increase conversions. However, there are many kinds of campaigns, and some are more effective than others. You must have one in place as part of an overall marketing strategy if you’re running a business.

The right campaign will help you reach your target audience, build relationships with them and ultimately increase sales.

Digital marketing campaigns can be challenging to get right, but they’re incredibly effective when done well. If you want yours to succeed, then there are a few essential steps that you need to follow:

• Make sure it’s targeted at the right people.
• Use engaging content that will resonate with them.
• Have clear goals and objectives for your campaign.

In the best marketing campaign examples, effective campaigns achieve these aims by being relevant, informative, and entertaining. They can also reach a wide range of audiences in different ways — from social media channels like Facebook or Instagram to email newsletters.

What makes an excellent digital marketing campaign?

The best campaigns incorporate multiple channels (such as social media) with consistent messaging throughout all platforms used by a company at any given time.

This ensures maximum impact for minimum cost per lead generated. In addition, these campaigns employ methods with an integrated approach across various networks. They can do this simultaneously on behalf of clients seeking promotional services tailored for their unique demographics.

The objectives of a digital marketing campaign will vary by company but might typically include some or all of the following:

• Increasing brand awareness
• Generating leads
• Converting leads into customers
• Enhancing customer loyalty or engagement

Examples of successful digital marketing campaigns

The following are successful digital marketing campaign examples that you can use as inspiration when creating your own: 

Oreo – “Oreo Daily Twist”

OREO cookies celebrated their 100th birthday in 2012, during which they launched a viral ad campaign entitled “OREO’s Daily Twist” on their website and Facebook page. Over the 100 days spanning from June 25 to October 2, the brand posted different-themed print style ads featuring the famous cookie as an ode to the day.

Coca Cola – “Journey Stories”

For this digital marketing campaign, Coca-Cola decided to feature the real people behind their brand and the stories they had to share. So the campaign showed ordinary people, such as children playing football or an older couple enjoying their retirement together on vacation in Thailand. Social media shared these stories thousands of times on social media networks, including Facebook, Twitter, and Pinterest.

Apple iPhone – “There’s an App for That”  

In 2009, Apple launched a commercial that used the phrase “There’s an app for that” to showcase how many applications were available on the App Store. The slogan ended up becoming so catchy that Apple trademarked it. While people also made fun of the digital campaign’s slogan all over the internet, it served as free marketing for the successful technology company.

Samsung – “The Next Big Thing is Already Here”

Samsung is perhaps best known for being Apple’s biggest rival in the world of smartphones. In 2012, the electronics giant tried to convince customers that the Galaxy SIII smartphone was better than the iPhone 5. The advertisement showed people leaving a long line for the competitor’s phone when they see the Samsung model’s features. The campaign concludes with the message that “the next big thing is already here” in the smartphone market.

Nike – “Just Do It”

Nike created one of the most successful digital marketing campaigns with one simple phrase: “Just do it.” The campaign captured Nike’s image as an innovative brand that encouraged professional athletes and regular individuals to strive for greatness. In addition, several slogans do this by associating success with sportsmanship and health.

Dove – “Real Beauty”

Dove has become synonymous with its “Real Beauty” marketing campaign, launched in 2004. It aimed to help women and young children develop confidence by accepting their natural beauty. The campaign was a great success and established the identity of the Dove woman, which inspired women to grow their self-esteem to realize their potential.

The list above shows some of the most successful digital marketing campaigns. They all have in common the focus on telling a compelling story. By doing so, they can create a digital marketing campaign that speaks to the intended audience.

Keep these in mind for inspiration and ideas when planning your next campaign, and you’re likely to see better results.

Types of digital marketing campaigns

The examples of digital marketing campaigns illustrate the different types of campaigns typically used. Here are some of the most common types of digital marketing campaigns that you can run: 

Sweepstakes or Contest Campaigns. Contest marketing is one way to boost brand awareness and reach new potential customers. The strategy utilizes contests, giveaways, or sweepstakes, popular with consumers who want free things.

Viral Video Campaigns. Viral advertising is a business strategy that uses social networks to sell a product, especially on different social media platforms. These campaigns are called viral due to how quickly consumers spread information across these networks.

Guerilla Marketing Campaigns. Guerilla marketing involves unconventional interactions or surprise methods to promote products and services.

Social Media Campaigns. This online marketing campaign leverages social media to increase brand awareness and build customer relationships.

Search Engine Optimization (SEO) Campaigns. SEO campaigns aim to optimize web pages and websites to improve rankings on search engine results pages (SERPs). This includes keyword research, SEO analysis, link building, on-page optimization, etc.

Best Practices for Digital Marketing Campaigns

Digital marketing is a rapidly changing field, so it’s essential to stay up to date on the latest best practices. Here are some best practices that can help you create successful digital marketing campaigns:

• Have a clear goal in mind before you start planning your campaign. Always keep in mind what you want to achieve.
• Make sure your campaign is relevant to your target audience.
• Keep your messaging consistent across all channels.
• Use a variety of channels to reach your target audience.
• Measure the success of your campaign and adjust accordingly.
• Make sure all aspects of your campaign aligns with your overall branding strategy.

How to create your digital marketing campaign that will boost your brand?

Now that you’ve seen some great digital marketing campaign examples, it’s time to create your own! Here are a few tips:

• Define your goal. Make it specific, measurable and achievable so you know if success is possible or not! 
• Know your audience. Who are you trying to reach? It’s important for your message and marketing tactics to be tailored towards meeting their needs.

• Keep your messaging consistent and on-brand for the best results.
• Target your audience and make sure you’re everywhere they are! The most effective way to do this? Use multiple channels.
• The impact of your campaign will depend on the outcome you are trying to achieve.  You may have different goals for each type, so measure their successes and adjust accordingly!
• There are many different aspects to consider when developing a successful campaign. Make sure you align all parts of your branding strategy with each element in order for it to be effective!

A digital marketing campaign can be used for many different purposes: building awareness, driving sales leads or boosting your brand. The most important part is to make sure your goals and target audience are well-defined before beginning the campaign.

You’ll also want to make sure your messaging is consistent across all channels and that you’re using various media to reach your target audience. Finally, measuring the success of your campaigns can help you fine-tune future efforts.

Make sure all aspects of your digital marketing campaign aligns with your branding strategy. This will ensure that your campaigns have a consistent look and feel and that you’re delivering the right message to your target audience.

The Bottom Line

Looking at digital marketing campaign examples is a great way to develop ideas for building your brand and promoting your products and services. These efforts shouldn’t go unnoticed, so make sure you’re putting together an effective strategy that helps drive traffic back to your site. Now it’s time to get started on your digital marketing campaign. Use the tips in this post and some of the examples we’ve provided to get you started. 

The most effective way to grow your business is with a well-executed digital marketing campaign. Moku specializes in helping businesses find success through creative and engaging strategies tailored for their needs! If you’d like some help creating or refining an existing strategy, book a call with us today so we can get started on achieving top notch results together!