5 Strategies For Social Media Branding That Work!

Social media branding is a valuable, effective, and cost-efficient marketing campaign that can increase brand awareness on Facebook. In addition, many people use the internet in their daily lives for news updates about companies or products from brands they follow online. Therefore, it is important not just how much time you spend on them but also on which sites will provide coverage of your business interests?

The brands that stand the test of time keep their social media channels up to date. These companies know how important it is for them to be seen today and take advantage by keeping on top of things. For example, trends, news updates, or changes within the industry to stay relevant with what people prefer nowadays.

A successful business thrives off its ties to consumers. One-way companies do this effectively (and profitably) is through digital marketing strategies to promote product awareness via Facebook pages, Twitter feeds, etc. 

1. Create a unique logo

A creative, one-of-a-kind logo that will help you stand out from the competition is a necessity for any company.

Your logo needs to be unique for people and companies worldwide to identify you with ease. A good technique is using simple shapes like circles, squares, or triangles. It will show off your company name well because it’s accessible to an easy-to-make sense of when reading from far away instead of having lines connecting everything. You also want something that truly represents what kind of business this wants their brand image/conceptualization, so pay attention here!

Create a logo that will change the world.

Make sure it’s unique, modern-looking, and not too complicated so we can create an effective marketing strategy around what you’re working on!

Be creative in making your logo to catch the attention of your target audience!

2. Keep your brand consistent across all social media platforms

Social networking sites are an excellent way for businesses to reach out to consumers and establish a more substantial brand presence. Like Facebook and Twitter, these sites allow users to share information with others.

If you want to succeed on social media, your brand must remain consistent across all platforms. Unfortunately, there is one mistake many companies make when using this medium for marketing purposes. They switch from their normal tone of voice in other aspects of engaging with customers differently than before without any warning, which can confuse them and lead them off-topic.

A 2017 study by Brand Watch showed that 91% of all retail brands have two or more social media accounts. While the average internet user has 5.54 social media accounts. 

It is vital to make sure your accounts are linked and complement each other in social marketing. It will ensure that you have a consistent message across all of them.

Check out these tips to ensure your social media presence is consistent and appealing to as many people as possible.

• Stay Active and Initiate Links

Be active across all social media channels to reach different audiences. One way to ensure this is by incorporating calls-to-action and hashtags on each platform. For example, in a Facebook status update, ask your audience to tag you on Instagram or include a hashtag as part of their response.

• Keep The Brand Message The Same

Companies should develop a brand personality and showcase it via social media to attract new audiences and retain existing ones.

• Align Visual Design Elements

Visual elements, including logos and photographs, can help tie all your brand’s components together, including your social media presence.

3. Establish your brand voice & tone

Establishing a brand voice & tone can be difficult. So many factors go into it, so we recommend starting with what helps you feel confident and then building from there!

One way to start is by using some of these tips: Ensure your message matches those who will hear it; this includes age demographics and socioeconomic status or location (elevated vs. low). Remember, everyone may receive communication differently because their culture influences them at times. Use subtlety when possible for the other person’s perspective doesn’t get lost within yours.

Brand consistency has increased by up to 33%. It is because your target audience will connect with your brand more if you regularly send out text or graphic messages that reflect your fundamental beliefs.

Details such as the brand identity, company catchphrases, personality qualities, and terminology should all be in a voice and tone guide. The tiniest things, such as whether you use the term “clients” or “customers,” will help you maintain consistency in your writing.

If you have numerous employees handling your accounts, having a reference guide keeps everyone on the same page, so it doesn’t appear like your firm is writing from different angles.

4. Extend your visual branding

Create a professional, elegant feel with your visual branding. Add an extra touch of elegance by seamlessly using high-quality images and text that fits into the background. Keep them simple, so they don’t distract from anything else on the screen. But this can also make it difficult because you have less room to work in order not to add any confusion to what appears before our eyes!

The typefaces should be legible at small sizes as well since those reading may come across only one-word out-of-context. That could lead you down false trails while trying to solve something unrelated entirely–“Wrong number.” 

Now that you have a consistent visual brand across social media accounts, it’s time to enhance that further. What does that mean? It means you need to make sure the colors and fonts in your images, graphics, and videos are consistent. When someone visits your Instagram page, do they immediately see a filter or pop of color?

Over time, your customers will begin to recognize your brand by the content you post on social media. When they see an update from you without seeing a logo or handle, they’ll know it’s something posted by your company. It is the ultimate goal for branding efforts on social media.

5. Develop your marketing personas

Develop your marketing personas to better target potential customers in various ways.

Focusing on who will buy from you helps create targeted ads and content. That can be more effective at drawing attention than broad advertising campaigns with little specificity about the audience because people have less patience these days. So if something doesn’t speak straight away, it probably won’t get read.

Start by figuring out your customers and where they hang out online. For example, millennial parents may be on Twitter while small business owners are on Instagram. Having these personas for each network helps you narrow down your content ideas and adjust your voice accordingly.

Marketing can be tricky when you’re in a competitive market. But with the right branding strategy, it doesn’t have to be! If you are looking for help creating your own marketing plan or want an expert opinion on how to improve your current one, let us know at Moku today!

Moku is the perfect solution for all of your branding needs. We have everything you need to create a memorable social media presence with easy-to-use tools that will make it fun! Don’t hesitate – Contact Moku today and start building engaged followership on Facebook, Twitter, or Instagram!